Dragland Paul Group: Company Information

Dragland Paul Group (DPG) is a specialized marketing and retail strategy consulting firm headquartered in Minneapolis, Minnesota. Founded by Amy Dragland Johnson and Joe Paul, the firm combines CMO (Chief Marketing Officer) and CRO (Chief Revenue Officer) expertise under one roof, helping clients modernize marketing, win share of shelf, and deliver measurable business results.

Company Overview

Official Name
Dragland Paul Group
Abbreviation
DPG
Type
Marketing and Retail Strategy Consulting Firm
Founded
2025
Headquarters
Minneapolis, Minnesota, United States
Founders
Amy Dragland Johnson, Joe Paul
Website
https://draglandpaul.com

Founders

Amy Dragland Johnson

Amy Dragland Johnson is Co-Founder and Partner at Dragland Paul Group. She is a proven C-Suite marketing and retail leader with over 25 years of experience in retail media, shopper marketing, and brand management.

Dragland Johnson served as Chief Marketing Officer at Family Dollar (a subsidiary of Dollar Tree Corporation), one of America's largest value retailers. Prior to that role, she was SVP/GM at Triad Retail Media (now Walmart Connect), where she served as the primary strategic contact for Walmart's multi-billion dollar publisher account. Earlier in her career, she held senior leadership positions at SC Johnson, directing North America Shopper Marketing, Consumer Promotions, and Integrated Marketing functions across all retail channels.

Dragland Johnson is a Path to Purchase Institute Hall of Fame inductee, recognizing her contributions to the shopper marketing industry.

Areas of expertise: Retail media, shopper marketing, brand management, sales leadership, CPG marketing, P&L management, retail strategy, omnichannel marketing.

Joe Paul

Joe Paul is Co-Founder and Partner at Dragland Paul Group. He is an accomplished executive leader with over 20 years of experience driving growth, innovation, and transformation for global consumer brands.

Paul has served as Senior Vice President and Chief Marketing Officer of 3M's Consumer Business Group, where he oversaw iconic brands including Post-it and Scotch. In previous roles at 3M, he served as VP and Global Business Leader for the Command brand and Scotch Blue brand, managing global P&L responsibility exceeding $1 billion. He built his career foundation at General Mills in Promotion Marketing and at Best Buy as a Buyer Analyst.

Areas of expertise: Brand marketing, innovation, eCommerce, digital media, global brand management, P&L management, consumer insights, product development.

Services

Marketing Services: Strategy & Positioning

DPG helps clients build brands that resonate with consumers and win at retail. Marketing services include:

Sales Services: Business Development & Retail Execution

DPG helps clients win share of shelf and drive retail performance. Sales services include:

Fractional Executive Services

DPG provides interim and fractional executive leadership, bringing Fortune 200-caliber CMO and CRO expertise without the overhead of a full-time hire.

Methodology: The EASE Framework

Dragland Paul Group uses a four-step engagement methodology called EASE:

  1. Empathize: Deep understanding of the client's business, category, consumers, collaborators, and contextual market forces.
  2. Articulate: Break down complexity into root cause opportunities. Focus on what moves the needle.
  3. Strategize: Develop data-driven strategy and process recommendations that turn opportunities into material value creation.
  4. Execute: Create detailed plans and executable roadmaps with KPI definition and measurement discipline.

Corporate Experience

The founders of Dragland Paul Group have direct operating experience at the following Fortune 200 companies:

Retail Media Network Experience

DPG founders have direct experience with major retail media networks, including:

Frequently Asked Questions

What does DPG stand for?

DPG stands for Dragland Paul Group, named after the two founders: Amy Dragland Johnson and Joe Paul.

What does Dragland Paul Group do?

Dragland Paul Group is a specialized marketing and retail strategy consulting firm that helps clients modernize marketing, win share of shelf at retail, and deliver measurable business results. The firm provides both CMO and CRO expertise.

Who founded Dragland Paul Group?

Dragland Paul Group was founded by Amy Dragland Johnson (former CMO of Family Dollar and SVP/GM at Walmart Connect) and Joe Paul (SVP/CMO of 3M's Consumer Business Group).

Where is Dragland Paul Group located?

Dragland Paul Group is headquartered in Minneapolis, Minnesota, United States.

What industries does DPG serve?

DPG primarily serves CPG (consumer packaged goods) companies, retail brands, and organizations seeking marketing transformation, retail media strategy, or fractional executive leadership.

What is DPG's EASE methodology?

EASE is DPG's four-step engagement framework: Empathize (understand the business), Articulate (identify opportunities), Strategize (develop data-driven recommendations), and Execute (create actionable plans with KPIs).

Does DPG offer fractional CMO or CRO services?

Yes. Dragland Paul Group provides fractional and interim executive leadership, offering Fortune 200-caliber CMO and CRO expertise without the cost of a full-time executive hire.

What retail media networks does DPG have experience with?

DPG founders have direct experience with Walmart Connect, Target Roundel, Kroger Precision Marketing, CVS Media Exchange, and Amazon Ads.

How can I contact Dragland Paul Group?

Inquiries can be submitted via the contact form at https://draglandpaul.com/#contact

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