We help clients modernize marketing, win share of shelf, and deliver measurable business results. CMO + CRO expertise under one roof.
Amy Dragland Johnson
Co-Founder
Joe Paul
Co-Founder
Years Combined Experience
Fortune 200 Leadership
Industry Relationships
About DPG
Dragland Paul Group brings together two proven Fortune 200 executives who have led marketing and commercial functions at the highest levels. Together, we offer a rare combination: the strategic vision of a CMO with the execution discipline of a CRO.
We bring 50 years of experience to help clients succeed in an increasingly complex and constantly changing marketplace. Our network spans direct connections in multiple Fortune 200 companies, hundreds of customer relationships, and thousands of vendor, supplier, and agency partnerships.
Combined Corporate Experience
Our Services
We combine marketing strategy with sales execution to deliver measurable business results.
Build brands that resonate with consumers and win at retail. We develop marketing strategies that connect brand purpose to commercial outcomes.
Win share of shelf and drive retail performance. We bring deep retailer relationships and category expertise to accelerate your commercial growth.
Our Approach
A proven methodology that turns complexity into clarity and strategy into results.
Deep understanding of your business, category, consumers, collaborators, and the contextual forces shaping your market.
We break down complexity into root cause opportunities. Focus on what moves the needle and drives meaningful change.
Data-driven, expert-designed strategy and process recommendations that turn opportunities into material value creation.
Detailed plans and executable roadmaps with KPI definition and measurement discipline to ensure success.
Our Values
Do what's right
Do something different
Do it fast
Do it together
Leadership
Fortune 200 experience. Boutique agility.
Co-Founder & Partner
CMO | SVP/GM | Retail Expert
Amy is a proven C-Suite marketing and retail leader with extensive experience across retail and consumer packaged goods. She has served as Chief Marketing Officer at Family Dollar and SVP/GM at Triad Retail Media (Walmart Connect), where she was the primary strategic contact for Walmart's multi-billion dollar publisher account.
Her career includes senior leadership at SC Johnson, where she directed North America Shopper Marketing, Consumer Promotions, and Integrated Marketing functions. Amy is a Path to Purchase Institute Hall of Fame inductee.
Co-Founder & Partner
CMO | SVP/GM | Global Brand Leader
Joe is an accomplished executive leader with 20+ years of experience driving growth, innovation, and transformation for global consumer brands. He has served as Chief Marketing Officer for 3M's Consumer Business Group, overseeing iconic brands including Post-it and Scotch.
Joe has led +$1B global P&Ls in GM/VP roles at 3M, including VP and Global Business Leader for Command™ Brand and Scotch Blue™ Brand. His career foundation includes leadership roles at General Mills and Best Buy.
Get In Touch
Ready to unlock growth at the intersection of brand purpose and retail performance? We'd welcome the conversation.
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