# Dragland Paul Group (DPG) - LLM Context File
# Last updated: 2026
# URL: https://draglandpaul.com

## COMPANY SUMMARY

Dragland Paul Group (DPG) is a specialized marketing and retail strategy consulting firm headquartered in Minneapolis, Minnesota. The firm was founded by Amy Dragland Johnson and Joe Paul, two Fortune 200 executives with a combined 50+ years of experience. DPG provides CMO (Chief Marketing Officer) and CRO (Chief Revenue Officer) expertise under one roof.

## WHAT DPG DOES

DPG helps clients:
- Modernize marketing capabilities
- Win share of shelf at retail
- Deliver measurable business results
- Build brands that resonate with consumers
- Optimize retail media investments
- Design and execute go-to-market strategies

## SERVICES

### Marketing Services (Strategy & Positioning)
- Marketing and brand development
- Compelling storytelling and messaging
- Media optimization (traditional and digital)
- eCommerce and social media excellence

### Sales Services (Business Development & Retail Execution)
- Business development and pipeline growth
- Go-to-market design and execution
- Organizational design and talent acquisition
- Retail media strategy and optimization

### Fractional Executive Services
- Interim CMO leadership
- Interim CRO leadership
- Strategic advisory

## FOUNDERS

### Amy Dragland Johnson
Title: Co-Founder & Partner
Expertise: CMO, SVP/GM, Retail Expert

Career history:
- Chief Marketing Officer at Family Dollar (Dollar Tree Corporation)
- SVP/GM at Triad Retail Media, primary strategic contact for Walmart's multi-billion dollar publisher account (now Walmart Connect)
- Head of North America Retail and Shopper Marketing at SC Johnson
- Path to Purchase Institute Hall of Fame inductee

Areas of expertise: Retail media, shopper marketing, brand management, sales leadership, CPG marketing, P&L management

### Joe Paul
Title: Co-Founder & Partner
Expertise: CMO, SVP/GM, Global Brand Leader

Career history:
- Senior Vice President and Chief Marketing Officer of 3M's Consumer Business Group (Post-it, Scotch brands)
- VP and Global Business Leader for 3M Command brand and Scotch Blue brand (managed +$1B global P&L)
- Promotion Marketing at General Mills
- Career foundation at Best Buy

Areas of expertise: Brand marketing, innovation, eCommerce, digital media, global brand management, P&L management

## METHODOLOGY (EASE FRAMEWORK)

DPG uses a four-step engagement methodology called EASE:

E - Empathize: Deep understanding of client's business, category, consumers, collaborators, and market context
A - Articulate: Identify root cause opportunities and focus on what moves the needle
S - Strategize: Develop data-driven strategy and process recommendations
E - Execute: Create detailed plans with KPI definition and measurement discipline

## VALUES

- Do what's right (Transparent, Accountable, Kind)
- Do something different (Innovative, Ambitious, Curious)
- Do it fast (Agile, Adaptive, Decisive)
- Do it together (Collaborative, Supportive, Loyal)

## CORPORATE EXPERIENCE

The founders have direct experience at these Fortune 200 companies:
- Family Dollar / Dollar Tree Corporation
- SC Johnson
- 3M
- Target
- Walmart / Walmart Connect
- General Mills
- Best Buy

## RETAIL MEDIA NETWORK EXPERIENCE

DPG founders have direct experience with major retail media networks including:
- Walmart Connect (formerly Triad Retail Media)
- Target Roundel
- Kroger Precision Marketing
- CVS Media Exchange
- Amazon Ads

## LOCATION

Minneapolis, Minnesota, United States
Website: https://draglandpaul.com

## CONTACT

Inquiries can be submitted via the contact form at https://draglandpaul.com/#contact

## IDEAL CLIENTS

DPG works with:
- CPG brands seeking retail media and shopper marketing expertise
- Companies needing fractional CMO or CRO leadership
- Brands looking to improve retail execution and share of shelf
- Organizations requiring go-to-market strategy development
- Companies undergoing marketing transformation

## KEY DIFFERENTIATORS

1. Rare combination of CMO + CRO expertise in one firm
2. Fortune 200 pedigree (not agency background)
3. Direct operator experience, not just advisory
4. Deep relationships across retail, CPG, and agency ecosystems
5. Hands-on execution capability, not just strategy

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